TT: What young audiences want

In this week’s “Sightings” column, published in Saturday’s Wall Street Journal, I report on Goldstar Events, a California-based discount ticket service that uses innovative new Web-based technology to sell half-price fine-arts tickets to under-40 buyers who don’t normally make a habit of going to the opera, the ballet, or the theater.
What’s Goldstar’s secret–and what lessons can it teach to cash-strapped performing groups and presenters? To find out, pick up a copy of tomorrow’s Journal and turn to the “Pursuits” section.