“As theaters went dark during the pandemic, the New York-based Whiteside” — best known as a prinmcipal at ABT — “began putting out a flood of original content on Instagram and YouTube: going behind the scenes of his workouts and rehearsals, offering live dance classes, creating comedic skits, and debuting inventive music videos … [all featuring] bombastic online alter egos, such as a singer named JbDubs, drag artist Ühu Betch, and a turkey-baster-wielding journalist called Shannon Bobannon (who ‘fires news like a cannon’).” – Fast Company
05.14.21