Why? Money, of course: to put it in business-speak, the companion podcast “offers a new way for creators to diversify IP assets.” What’s the draw? “People want to spend more time thinking and talking about the shows that they’re watching, whether they’re binge-watching it or watching it once a week,” says HBO’s director of podcasts. “It’s on their mind, and it’s a platform that really complements their watching experience.” – The Hollywood Reporter
