These kinds of metaphors reduce us to achievement-driven and advantage-seeking entities, condemned constantly to self-optimise, as if our highest purpose is to be effective instruments. But effectiveness for effectiveness’s sake is an empty aim. Such imagery also casts us as competitors vying for scarce resources in a playing field in which the fittest survive – in this case the mentally fit, the emotionally agile, those who are the best self-managers. – Psyche
