Ask Melville House. Or perhaps don’t: “We did what you would tell your children to never do. Not just having a business, but funding it the way we did: with our own money, with credit cards, we emptied out our bank accounts. I had a very small retirement fund from my life as a college professor and I emptied that into the company and just really put everything we had into it. You’re never supposed to play with your own money; that was an amazing risk, and if our first two books hadn’t been successful we wouldn’t be talking to you.”- LitHub