The game-changers were the pandemic, and also awards-nominated movies One Night in Miami and Sound of Metal, not to mention Borat Subsequent Moviefilm. Those films, “coupled with the cultural impact Borat has enjoyed across the globe, have significantly altered the perception of Amazon Studios’ film division in Hollywood and among Amazon’s more than 150 million Prime subscribers. (The studio, which does not disclose viewer numbers, will say only that tens of millions of subscribers watched Borat.)” – The New York Times