Yes, it’s partly because of TikTok and the world of duets, collaborations, and free-flowing (but in this case, very directed) creativity. But it’s so much more: “Averno [is] the setting of a sprawling, cross-platform universe over TikTok (125,000 followers), Instagram (47,000 followers), Spotify (1.4 million streams), YouTube, Twitter and Tumblr. It encompasses podcasts, livestreams, novels and short stories, TV and film scripts, an extensive alternate-reality game and, yes, musicals — all at different stages of completion.” – The New York Times
