Viktor Frankl argued that literature, art, religion and all the other cultural phenomena that place meaning at their core are things-unto-themselves, and furthermore are the very basis for how we find purpose. In private practice, Frankl developed a methodology he called ‘logotherapy’ – from logos, Greek for ‘reason’ – describing it as defined by the fact that ‘this striving to find a meaning in one’s life is the primary motivational force in man’. He believed that there was much that humanity can live without, but if we’re devoid of a sense of purpose and meaning then we ensure our eventual demise. – Aeon