Ted O’Reilly, the Toronto broadcaster, answered my flippant question in yesterday’s posting: “Why won’t these broadcast people stay put?â€
Station owners—all have risen from the sales department, or got their money the old-fashioned way, inheritance—won’t let them. An ever-deepening lowest common denominator, combined with a desire for an ever-raising bottom line drives owners to “greater efficiencyâ€, meaning “put in computers serviced by pre-digested content providersâ€.
Greater Efficiency has never benefited consumers (and certainly not employees), only shareholders.
Individual voices are driven out of the market, more and more to fringes. That may mean a larger city, and certainly a marginal-niche station.
I was attempting to be sardonic. I know the life. In twenty-four years in radio and television news, I changed cities eight times, jobs nine times. Luckily, each move save one was to a greener pasture. Ultimately, that one turned out well, too. But that was before the corporate MBA mentality governed by quarterly earnings reports to shareholders gripped the broadcasting business in a stranglehold that has resulted in increasingly deeper cuts, greater homogenization, devaluation of experience, lower quality, and confusion about the difference between news and entertainment. Otherwise, everything is perfect.
Do I miss it? Oddly, yes, sometimes. When we have major events like Katrina and Rita or a significant betrayal of the public trust by the highly placed, the fire-horse reflexes kick in. Generally, I come back to my senses after a day or two.