Entertained and Lived to Tell About It
Intrepid Boston Globe columnist Alex Beam has ventured into what he aptly calls "the brave new world of movie theaters." Now that most sane human beings would rather watch DVDs at home than put up with the noise, grime, ear-bleeding sound, poor projection, and unpleasant atmosphere of the average cineplex, some of the big theater chains are experimenting with ways to make the experience more ... er, rewarding. From Beam's amusing account, it sounds about as rewarding as an evening at the airport. And they still haven't figured out how to compete with the fact that at home, a call of nature can be dealt with simply by pushing the "pause" button.
February 2, 2006 10:59 AM
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