Launch of the Jazz Forward Coalition

A new business-focused collaboration, the Jazz Forward Coalition, announces itself: An influential Midwestern jazz presenting organization, a jazz-speciality public relations firm, a major jazz website, a long-surviving independent record company and Pittsburgh-based strategic marketer firm joining forces to “raise jazz’s profile by enhancing it’s vitality and cultural relevance.” Well, that’s how musicians try to do it. Can an industry-oriented cadre succeed? Read more in my article at JJANews.org.