The Hoopla Loop: Doing the "virtual" shuffle

From my pal Brooks Hamaker:

"When they make it into a video game, you know you've got something going on...

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In another video game industry first, Atlantic Records recording artist Cupid, with his hit single "Cupid Shuffle," will make a personal virtual appearance in the game. Other artist-related announcements will follow where the artists will create their own avatar and play the game live online and chat with fans. The game will feature some of the latest music from select artists and personalized virtual items including artist-branded clothing, accessories and more. Upon the game's full launch later this year, players can compete to win autographed merchandise and other artist-branded products.
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Read the rest of the press release here.