Conceptual rendering from Zaha Hadid Architects for MSU’s Broad Art Museum
It’s becoming a franchise, like the Guggenheim.
The next Eli Broad-branded museum, which I mentioned at the end of this post, will be designed by Zaha Hadid, it was announced yesterday. The Eli and Edythe Broad Art Museum (not to be confused with Los Angeles’ Broad Contemporary Art Museum) will be built at Michigan State University, East Lansing, whose wealthy alumnus also endowed the Eli Broad College of Business and the Eli Broad Graduate School of Management at MSU. He is spreading his philanthropy Broad-ly. (Somebody please stop me before I pun again!)
According to the university’s description, “collection growth and new acquisitions will focus on modern and contemporary works, post 1945.” That is, after all, the passion of the patron, who gave $26 million for the project—$18.5 million for construction, $7.5 million for acquisitions and endowment for exhibitions and operations.
The museum’s current holdings also include Greek and Roman antiquities, medieval and Renaissance illuminations, old master paintings and 19th-century American paintings.