The “Da Vinci” Effect, American-Style

First the Louvre, now the American Museum of Natural History: Museums that star in movies see a boost in their own box-office numbers, as AMNH has now discovered, thanks to the popular success of “Night at the Museum.”
Is this why the Louvre and the Musée d’Orsay have decided to “underwrite screenplays by seven critically acclaimed international filmmakers for films to be shot—at least partly—inside their walls”?
The Louvre concocted “Da Vinci Code” tours to capitalize on the public fascination with bad fiction. Will AMNH now animate its display cases at night?
Maybe so: AMNH recently launched a new sleepover program for children ages 8 to 12:
You and your family or group will head out with flashlights in search of adventure. Find yourselves in the Hall of North American Mammals, staring down a herd of wild buffalo.
And I’ll bet you’ll never guess what this new program is called!