Broadcasting Bozos, Continued

This quote says it all. It’s from stealthy Jimmy Steal, vice president of programming for Emmis Communications, published in yesterday’s LA Times article about the demise of KZLA-FM, which until Thursday billed itself as “America’s most listened-to country station”:
We just saw an opportunity that was a business decision to go after a group of folks who were underserved and disenfranchised with the radio choices available. Our research definitely pointed out a target audience that has the potential for a much bigger payoff than we could target with KZLA.
So now they’ve created another “underserved and disenfranchised” group. But thank goodness LA finally has a place to hear Beyoncé.
Today’s NY Times article on this subject reports that “the Country Music Association released a statement saying it was ‘deeply concerned’ about the switch, and expressed hope that another radio company might turn an existing station to the format.”
Maybe my fellow New York City baby boomers need an Oldies Music Association!