The Artful Manager: Andrew Taylor on the business of arts and culture.

July 14, 2008

Look who's five!

Just a brief note during my July hiatus to mark the fifth anniversary of this weblog. I launched The Artful Manager on July 14 back in 2003, with the help and guidance of ArtsJournal founder Doug McLennan.

855 posts later, the blog continues to be a great place to think out loud, and a gateway to meeting really interesting people. Thanks to all who read, comment, and respond!

July 1, 2008

An open source PSA

Want to link or embed this PSA on your web site? Use the ''production version'' now available here.

Before I go on my July hiatus, I wanted to lob one more idea into the ether, and offer an incentive to anyone who catches it. I've generally been frustrated with public campaigns to promote and support the arts. They either err on the side of utility (the arts improve test scores) or the side of entitlement (support the arts because you should). I've had a campaign bubbling in my head for several months now, and thought it was time to set it free.

I've produced an on-line video storyboard of the idea, with static images as placeholders for what would ultimately be video testimonials. Since I don't have a production capacity beyond this, I figured I would set the idea free to see if anyone's interested. The video is published under a Creative Commons license (an Attribution-Noncommercial License, to be specific). So, anyone can feel free to rethink, rewrite, reframe, or even professionally produce a video based on this idea. I give you permission in advance (although restrict that permission to noncommercial use).

I'll be thrilled to post any produced videos on my weblog (they'll need to be in an on-line video format like YouTube or Blip.TV or the like). Also, ArtsJournal editor Doug McLennan has agreed to post the ''winner'' as a featured video on the ArtsJournal home page (Doug and I will judge). So, give it a go!

Art. It's what's inside.
a proposed PSA, in storyboard format

The idea is this: art in communities does, indeed, have functional value -- it refocuses economic activity, engages students more deeply in school, builds and sustains social groups. But this functional value is the byproduct not the driver of cultural activity. This PSA seeks to balance those two messages.

Watch it. Share it. Copy it. Produce it. Perhaps win a spot on the ArtsJournal home page for tens of thousands of people to see. Just keep me posted on what happens next.

June 30, 2008

July hiatus

June was a brutal month for on-the-road convening. So I'm taking July as a weblog hiatus. I'll be back in August with new thoughts and fresh perspective. Until then, have a great month!

June 27, 2008

Not aloof and detached, but deeply, deeply human

This one time, at band camp (okay, orchestra camp), I got to watch a slightly crazy and wildly gesticulating individual convince a roomful of young musicians that their power and calling was more than just learning to play well. Rather, he persuaded us that we were part of a long arc of human expression that had depth, meaning, purpose, and power. This was over 30 years ago, when I was younger and thinner, and had less of a practical professional patina about me.

As a young musician, not aspiring to anything in particular, I bought the message. But since then, I had forgotten.

So I was particularly surprised and thrilled to see that slightly crazy and wildly gesticulating individual today, on-line, in an equally inspiring and aligning commentary at TED from February. The man was, and is, Benjamin Zander. And if you're wondering how to engage a non-arts audience in the arts -- not with gimmicks, but with honesty, respect, and contagious passion -- watch this.

June 26, 2008

A thought to chew on

Over the two arts conventions I've just marshaled through, one particular comment has been bouncing around in my head more than others. It was said during one of the many AmericaSpeaks caucus sessions in Denver, that gathered groups of 8 to 10 cross-disciplinary participants to talk about larger, common issues of performing arts policy.

The group was bemoaning the disconnect between the professional arts and civic life, evidenced by their tenuous support in city councils, state budgets, and federal policy. And then one participant said this:

''We need to stop making the arts so special.''

The participant didn't mean it in a snarky way. He had just realized the strange and often self-produced gulf between creative expression and everyday life. Art shouldn't be an experience we reserve for sacred and exceptional moments, he said. It should be an expected and completely normal part of everything we do.

There has been a perceived strategic advantage, at least in the past decades, in promoting the arts as separately important to community and society -- a unique and specialized form of expression that demanded special protection and focused support. But the group was coming to realize the downside to that strategy, which is to disengage creative expression (particularly professional creative expression) from the everyday, the expected, the assumed, the obvious.

Art and artistic expression shouldn't be the jewelry of society, it should be part of the blood, part of the muscle, and part of the bone. When our strategies set us apart from the world so that we can be separately admired, supported, and valued, we shouldn't be surprised when we are perceived as separate.

As John Dewey wrote more than 70 years ago:

As long as art is the beauty parlor of civilization, neither art nor civilization is secure.

June 24, 2008

Americans, as it turns out, are for the arts

I'm just back from another conference, this time hosted by Americans for the Arts. Some 1400 representatives arts organizations, foundations and community funds, arts service organizations, and local, state, regional, and national arts agencies gathered in Philadelphia for the 2008 annual conference.

As ever, the conference confirmed that the true value of such convenings is forged between and beyond the formal schedule -- in unexpected meetings over coffee or in the bustling hallway, in side chatter in the back of the room while a panel presents badly projected and poorly designed PowerPoint slides at the front (red text on a dark background...good choice), and in the speed-networking possible when you can introduce, face to face, two close associates that don't know each other but should ("Oh, you're working on that topic, you really need to talk to Barbara in Cleveland, there she is, let me introduce you.").

It continues to make me wonder what a conference would look like if it were optimized toward these absolute values.

But there was strong content in Philly, as well.

Andrew Zolli did a great presentation on dynamic trends that will define our collective future (funny, engaging, personable, although essentially the same presentation he gave at Arts Presenters in January 2007). Spoiler alert: A big transformational dynamic is in how big our future world population will be, where they will live, and the proportion of pre- and post-wage-earners to those in the workforce.
A smart bunch of panelists discussed the evidence of arts impact on communities and social issues -- how they're gathering it, how it can be framed, and why we can measure what seems to many to be immeasurable. Kudos, particularly, to Chris Dwyer of RMC Research for explaining the challenge and opportunities of thoughtful research so well, and to Mark Stern and Susan Seifert for their continuing work on the Social Impact of the Arts Project at UPenn.
A blazingly brilliant panel -- honestly, I had to squint -- explored the commonly assumed ''leadership gap'' now facing arts and culture...oh wait, I was on that panel. Perhaps I have a bias... Seriously, though, my panel partners Ximena Varela of Drexel University and Mitch Menchaca of the Arizona Commission were funny, bright, and wonderfully blunt about the realities of leadership diversity in the arts (Ximena) and the ''sink or swim'' culture we tend to call ''leadership development'' (Mitch). Thanks to the fabulous Cecelia Fitzgibbon of Drexel University for curating the conversation.

Finally, it occurred to me that the best way to galvanize a community is to have a common enemy. I therefore propose the launch of an arch nemesis to Americans for the Arts, tentatively titled ''Americans Against the Arts'' or perhaps ''Americans Indifferent to the Arts.'' Then, we'd really get some traction.

Oh, and a special shout-out to Paul Tyler from the ArtsKC Fund, who actually took the bold leap of adopting the Pecha Kucha PowerPoint rules for his conference presentation. Amy Kweskin blogged about it here. Props, Paul! May others be inspired by your example.

June 18, 2008

Posting results, pondering impact

The National Performing Arts Convention has started to post the results of its final Town Hall meeting over on their convention weblog. These are the categories and strategies presented during the massive final meeting of the convention, and voted on by some 1300 conventioners. The three-day process leading up to this final event included large caucuses of convention conversations -- tables of 8 to 10 participants from different disciplines, clustered in rooms throughout the venue. Each of these caucuses explored a specific question, and all of those answers bubbled up to a ''theme team'' that selected the most mentioned responses to feed into the next day's conversation.

The goal was to collaboratively develop three primary categories of action to improve the state and status of the performing arts in the United States, and then to generate and select two or three primary strategies within each of those categories at the national, local/regional, and organizational level.

While these goals and strategies may seem broad and vague, they generated some wonderfully specific conversation at the table I was observing during the Town Hall. I hope the weblog posting, and opportunity to comment, captures a portion of this nuance and texture.

Meanwhile, blogger Doug Fox has posted a critique of the convention's use (or limited use) of communications technologies and blogger networks in spreading the conversation beyond the physical space in Denver. Good points about the convening, as well as the on-line capacity of our industry.

June 17, 2008

Changing the players, and the game

Last week's National Performing Arts Convention ended with a massive gathering of about 1300 performing arts professionals, all in one room, to review and select a collective agenda for action to advance the field. The big three bullets were about increasing resonance and value of the performing arts among citizens and communities, reforming and reframing arts education and lifelong learning, and building a more inclusive and diverse voice for the arts and in the arts. Full details of the final strategies selected will likely be posted soon (if they're not, I'll post them here).

But my full week in Denver, with the 12-hour days of convening and observing with the graduate student team I was co-directing there -- along with Elizabeth Lingo of Vanderbilt University and Caroline Lee of Lafayette College -- left me with a much clearer sense of our field's capacity for collective action. Full details of our findings will be published in our commissioned report in a few months. But my own reflections -- which may or may not reflect the opinions of my peers -- suggest the following:

Nonprofit performing arts professionals are passionate and resourceful
It was astounding to hear how the smallest organizations with the tiniest budgets were still finding ways to vitally connect to their art and their communities.
We are also fun to hang out with
Laughter and camaraderie abounded in Denver, even among former strangers.
We're conflicted about where we fit in the 'performing arts'
Being unique, under appreciated, and in constant jeopardy seem to be part of our DNA now in the nonprofit performing arts, whether or not the evidence supports the assumptions. And our perception of commercial entertainment as the ''other'' and the ''enemy'' still block our larger understanding of our work.
We're missing the forest for the trees
The daily grind and excessive demands of our professional work lead us to focus on a fairly small circle -- our organization, our community, and sometimes our discipline. This makes a larger conversation about a vast and complex ''performing arts community'' difficult to frame and advance.
We're unaware of the resources around us
I heard often during convention conversations that ''there ought to be an organization or resource that...'', describing an entity or resource that had actually been around for decades (arts education on-line repository: ArtsEdge, national advocate for the arts in the public sphere: Americans for the Arts, detailed information on community demographics and trends: American FactFinder from the U.S. Census). It's clear performing arts professionals don't currently have the time or incentive to explore these larger resources, or to understand and inform their value or potential.
Our art forms tell compelling stories, but our industry does not
So much of the conversation in Denver was driven by frustration with the lack of perceived resonance, value, and importance of what the performing arts do for society. Government doesn't support us enough. Schools don't work hard enough to sustain and integrate arts education. Audiences don't spend enough on our tickets. We tended to blame the outsiders for this problem -- if they only understood us, they would value us -- but every now and then someone would ask the deeper question: Are we telling our story well? Are we building our story on the values and interests of our community? Are we being as compelling and clear in our organizational narratives as we are on our stages?

My reflections above suggest a specific direction and effort for the national service organizations that hosted this historic convening. I'll dive into those ideas later this week. In the meantime, I'll admit that the sight of so many cultural professionals in one place -- some 3500 or so, in all -- inspired more hope and optimism than I was prepared for. We have extraordinary energy at our disposal, if we can focus and harness it effectively, we'll be a force.

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