ARTS JOURNAL MEDIA KIT

Arts Journal’s dynamic readership includes arts critics, reporters, commentators, arts professionals, and those interested in the arts. 

ArtsJournal.com is an online publication dedicated to bringing the world’s best arts and cultural journalism to a worldwide online audience. Every day Arts Journal monitors more than 200 English-language publications and posts links to the best arts and cultural stories. Areas of coverage include music, visual art, dance, theater, media, architecture, cultural issues, and arts people.

Publications include the New York Times, Chicago Tribune, Los Angeles Times, Washington Post, London’s Daily Telegraph, Guardian, Financial Times, Independent and Times, the Sydney Morning Herald, Slate, Salon, CBC, BBC, Variety, the Village Voice, Wired, and the Toronto Globe and Mail.


Advertising On Arts Journal

• Text advertising in Arts Journal's weekly e-mail newsletter
• Banner and button ads on the website itself (specs below)
  

Weekly E-mail Newsletter
Each week Arts Journal e-mails a newsletter highlighting the previous week's top arts stories to more than 5000 subscribers. A newsletter ad is the most direct, most personal way of reaching Arts Journal's most informed readers. Inquire about newsletter sponsorship.

Please address all advertising related correspondence and inquiries to:

Douglas McLennan
Arts Journal Editor

(206) 322-2938
Email: McLennan@artsjournal.com

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ARTS JOURNAL MECHANICAL SPECIFICATIONS

Banner Ads
Dimensions and Types
Both .gif and .jpg formats are accepted for banner ads, as are animated .gif's. All must conform to the mechanical specifications.

Large Banner Ads
420x60 pixels, k maximum preferred, 3.5 k for faster delivery, though all sizes accepted.

Half Size Banner Ads
210x60 pixels, k maximum preferred, 3.5 k for faster delivery, though all sizes accepted.

Small Button Ads
115x60 pixels 3k maximum preferred, 1.5 k for faster delivery, though all sizes accepted.

Animated Banners
Arts Journal will interlace all GIF's unless you indicate your banner contains animation. Delivery: Send banner image in GIF format (companyname.gif) to McLennan@artsjournal.com by attaching it to an Email or by sending it on a 3.5" floppy disk.

NOTE: In the text of your Email (not the attachment) or on the disk label, please write out the URL/web address to which your Arts Journal ad should be linked.
All materials or instructions should be submitted at least one week prior to the beginning of your advertising schedule. Mid-flight changes to content should be received at least five business days ahead of the time the changes are to begin.

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RATES AND PACKAGES AVAILABLE FOR ARTS JOURNAL
Arts Journal offers two packages of banner ad placements. Rates are stated as CPM (Cost per thousand). $20 CPM means $20 per 1,000 impressions. Flight-time is typically sold in blocks of 10,000 impressions, with a guaranteed minimum flight-time of two weeks.

Main Page Placement
Button placement along the left and right side borders of Arts Journal’s Main news page. Banner placement across the news section. This is the site’s most heavily-trafficked page.

Banner Rate
$20 CPM

Button Rate
$15

Links and Archive Pages
Banner or button placement on any of the site’s secondary pages – Music, Visual Arts, Theater, Dance, Media, Links, Publishing, People, Issues and Links pages.

Rate
$15 CPM

Specs
420 x 60

Guaranteed Location  
Ads will appear in the location you specify.

Non-Profit Discounts
Ask about special rates for non-profit organizations.

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PAYMENT AND CONDITIONS
All advertising and sponsorship billings direct to advertiser are at published rates unless arranged otherwise in advance.

Invoices must be paid within 30 days. Past due invoices are subject to a 1.5% service charge per month.

Delinquent accounts may be restricted from further advertising until accounts are paid in full. Arts Journal reserves the right to require full payment in advance.

All reservations must be made by Arts Journals’ Letter of Agreement or by a signed insertion order.

For advertisers under multiple-impression block agreements, previous ads will be repeated if new artwork is not received by the agreed to deadline.

Arts Journal reserves the right to refuse any advertising. Advertisers and advertising agencies are responsible for the content of all advertisements and for any resulting claims made against Arts Journal representatives.

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