“New research drawn from Audience Finder, based mainly on performing arts data, shows that the most highly engaged attenders, those who made six or more bookings per year, account for less than 12% of all bookers in the last three years. This select group is, however, responsible for making more than half (52%) of all the bookings made in the last three years. At the same time, 54% all those who have attended the arts in the last three years have only booked once. At 17.3% these one-time bookers are responsible for making less than a fifth of all bookings made during that time.”